About the Product
The target market i was aiming towards were adults in their early 20's to 30's who go on camping or hiking trips. Primarily to escape their daily lives to have a chance to be at peace and relax within their surrounding environment that is nature.
An issue that primarily appears in people's recounts of their ventures into the wilderness is the load they have to carry, i researched into the various tools that can either be compatible together or simply minimised to allow easier carry and use for its user.
The product I concentrated on the most was my Shovel Knife, a simple device that combines both the shovel and knife to complete certain tasks faster and create a lighter load limiting the need for a proper shovel.
The Four Pleasure Analysis
Physio
-Comfortable in hand
- Lightweight
-Easy assembly
Social
-Provide fire for others
Psych
-Multi-Purpose to get jobs done fast
Ideo
-Being seen with this product perceives your character as someone who is useful
